faq

Questions, answered.

which brands is bandof for?

great b2c brands that people already talk about: retail, beauty, fmcg, sports, media, hospitality and beyond. if you have customers, fans or employees with something to say about you, you have a band.

how do you get such low CPMs?

we don't buy reach, we earn it. hundreds of real people post about your brand from their own accounts, so there's no media cost and no studio. and you only pay on the views that actually happen, so cost per thousand lands at a fraction of paid social.

do we need to send product?

only if you want to. we start with people who already have your product in their hands: customers, fans, even your own employees. seeding is an option, not a requirement.

how do you guarantee content quality?

every creator is vetted before joining your program. then, before posting, they run each piece through our compliance tool, over 200 rules built on your brand and campaign guidelines, and get an instant yes or no. posts that break the rules are automatically disqualified or removed.

what's the pricing?

per program, on performance: you pay on views or sales, not on promises. the size of the band, the platforms and your goals shape the number, so book a demo and we'll show you what it looks like for your brand.

are you a marketplace?

no. we don't have a pool of creators to pick from. For each brand we build its own band: your customers, fans and employees, plus the category creators we scout across social who best fit your brand. a marketplace is renting influence; bandof is owning it. the band is yours, and it stays with you.

is bandof the same company as sqill?

yes. sqill is now bandof: the same team and the same company, under a new name. sqill.so now brings you here.